So you are taking your business online? Well one of the most important things that you have to do is decide on an effective domain name. It really is paramount to spend some time brainstorming to get a domain name that people can remember easily and that is relevant to your particular business, blog or site.
I personally believe that a .com is the only domain to go for , except in certain cases such as if your business is uk based and you only intend to market to the UK ,then a .co.uk domain would suffice. Unless that is the case I would really avoid using anything other than a .com , its like owning the best online real-estate and anything else looks amateurish and cheap and may put people off.
When choosing your domain name try and keep it as short as possible if its long then people are less likely to remember it if you are marketing offline. You will notice some people using numbers that don't relate to them in their domain name I would avoid this, try and keep it as relevant as possible. Be creative you may surprise yourself with what you come up with, recently I was looking for a domain name for a well known business and was surprised to find some real gems that had been over-looked.
If you are branding yourself you could go for a whois.com domain or even just yourname.com if its still available. So remember really spend sometime finding the right domain name, be unique, be short but be memorable. Because if you succeed online you may have to live with it for a long time!
| By Simon Dawes |
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