Your domain name plays an important role in site promotion. When selecting a URL for a new website, web masters should consider the effects of the domain name on a search engine optimization campaign. Here are a few of the top do's and don'ts to consider when choosing a domain name:
Do use your keywords in the domain name whenever possible. The search engine algorithms consider the relevance to a site's domain name and target keywords. When the keywords and domain name align, the site gets bonus SEO points.
Don't waste your domain name power by automatically using your business name. If people aren't already searching for your business, you will not get any benefits from using your company name as your URL.
Do think outside the box. If the obvious keyword names for your content are already in use, try to think of other keywords you could use to promote the page. Consider incorporating filler words like "e" or "the" or "a" into the URL, as these names are more likely to be available. You can also use dashes to separate the keywords, which is less attractive to the human eye but equally beneficial for SEO purposes.
Don't make your domain name too complicated. Keep your URL fairly short and easy to remember. As a general rule, your URL should include no more than four words.
Do consider purchasing an existing domain name for added search engine optimization power. Google's algorithm places a great deal of weight on the age of a domain name, so purchasing an existing name can put you ahead of the crowd from day one.
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