Before purchasing domain names, how you are going to make yourself unique in comparison to your competitors should be taken seriously. This is what is called your USP or Unique Selling Position.
You see this all the time with big companies like Nike and McDonalds. Now they have a lot of competition and yet the have managed to really stand out. Yes, it is true, they do have big bucks to help them along. But you can bet their advertising companies are still looking for ways to give them their USP.
You can do it to. An online business is an unusual opportunity to be unique without throwing around the big money. Most of us start small and on a limited budget.
Brainstorm
A good brainstorming session will help you find a domain name that takes advantage of your Unique Selling Position.
1. What product, information or service are you selling?
2. What image do you want to portray?
3. What is the purpose of your site?
4. What will differentiate you from all others in your niche?
5. How are you going to stand out from your competitors?
6. How are you going to gain your customers trust?
7. What benefits will your customer get by doing business with you?
8. What will come to mind when someone comes across your name?
So be creative and come up with as many ideas as you can, to say: Who you are: Jimmy the auto king, Jim's honest auto, Jim's foreign auto, King auto, etc. Where you are: Utah geek club, geek club of Utah, UT geeks, the beehive state geeks, etc. What you are: Teacher, guide, leader, pathfinder, pro, etc. So before purchasing domain names find out who you really are. Then take advantage of your uniqueness and use it in your domain name.
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