If you are thinking about product creation then more than the tangibles, you need to concentrate on the intangibles of product creations. Yes, on the surface the whole process of product creation will look concrete, but scratch it a bit and you will realize that there is also the psychological aspect to be looked into.
1. Identification of Need
A need must be identified, and then addressed. A product must address a particular need of a consumer as it's difficult to create a demand for a product after you have created it. This is one of the core aspects of the product creation psychology.
2. The Emotional Quotient
There are some products that are related in a big way to the emotional quotient of a person. Take for example weight loss products. There is a need for these products as a result of strong emotions that are attached the prospect of losing weight. This is another aspect of product creation psychology that must be taken into consideration before you zero in on a product.
3. Address Product Differentiation
A product works only if it's different from other products in the market. At the end of the day product differentiation can be brought about through innovation. Also, the psychological aspect of product differentiation must be considered. Notice how people think, when they buy a product. How do they make their choice? Apart from the functionality of the product, do they look at some other core aspect? Answer all these questions first, and only then go for product creation.
Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
"Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!"
Head over to http://www.MurderYourJob.com to get your FREE copy now!
Also, quickly download his FREE "Explosive Traffic System" report that shows you how to generate 10,000+ targeted visitors per month at no cost! => http://www.ExplosiveTrafficSystem.com
Article Source: http://EzineArticles.com/?expert=Fabian_Tan
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